Curation

We separate the wheat from the chaff! In this final stage of overall production process, we go beyond the aggregation, ingestion, and normalization of the contact data. We overlay internal and external techniques to identify the very best records – current and accurate – specifically optimized for our customers’ products and services.

This includes continuous scoring of sourced contacts to reconcile data de-duplication and to determine a data stack, and also verifying the information needed to contact a relevant person by phone or email. In a nutshell, our effort and verification work boils down to a simple formula:

GOOD EMAIL + GOOD PHONE + GOOD TITLE/NAME/COMPANY = GOOD SELLING!