Our Data Story
Data is our passion and we take great pride in our Data Curation Process to build our database. There are 3 Key Phases to our process:
Sourcing & Aggregation – This encompasses us bringing together 100s of millions of records from a number of different sources and putting it through our rigorous data interrogation process to ensure we are bringing together the best set of data possible.
Data cleansing – This step revolves around the normalization and standardization of the data. This is also the step where we add our proprietary taxonomy to add additional value to our data offerings.
Quality Verification – This last step is critical to ensuring that we consistently have the highest quality of data. We use a number of steps and methodologies to ensure our contact data is correct and up to date.
Our target market has demonstrated that it highly values our unique asset, embedding it into their key business applications . Since its founding, revenues and customers have grown more than ten-fold, with retention rates of nearly 100%.
How We Do It