- Normalize all of the incoming data so that there is a consistent format across all our fields such as, Phone Numbers, Addresses, Company Names etc.
- Over 3 Billion fields of Data are normalized in this step
- Applies our proprietary taxonomy of Job Title, Job Function, Industry, Company Size etc. to over 150 Million Records
This makes it easier for our customers to work with our data, whether that be searching on our data in our API or Web UI, importing data into a CRM system or selecting the right data for lead generation purposes.