X Marks the Spot: Discover a Treasure Trove of B2B Contacts with Salutary Data … Now Available for Business & Academic Research
Gregg Thaler, Director of Strategic ISV Alliances at Adobe, and confessed CRM data quality junkie, has said that “Contact data ages like fish not wine…it gets worse as it gets older, not better.” The quote might earn a few chuckles, but no one can deny the point he’s making. Whether you are depending on B2B contact information to power sales or are gathering competitive intelligence to inform strategic decisions, data that is past its “expiration date” is a major challenge. That’s why the Content Team at Nexis® Solutions is committed to identifying sources of robust contact records to add to our world-leading content universe. One 2020 addition across LexisNexis® products, including Nexis® and Nexis Uni®—is Salutary Data, a curator of business contacts.
Industries We Serve
Sales & Marketing Intelligence product & platform providers
The marketplace is rich with sales & marketing SaaS based solutions that can provide tremendous value to their clients. However, they have a deep understanding that their products and platforms are only as good as the data that fuels them. A Lamborghini is not the same car on 87 octane as it is on 93 octane. Our clients rely on our data to be that 93 octane for their solutions.
Call Centers/Appointment Centers
With so many employees working in so many different locations, requirements for data where there are many forms of outreach are invaluable. Having a variety of ways to engage with prospective buyers increases a reps chances of setting that ever important meeting on behalf of their client.
Recruiting & Talent
Ever Changing Job landscape. Companies and recruiters need a data repository that is accurate and has depth of data for outreach. Salutary’s rich database offers multiple vehicles of communication through mobile phones, personal emails, LinkedIn URL’s, etc.
Need quick and flexible access to a robust database to service a wide variety of customers with accurate data to increase the probability of success for their clients. And to keep them coming back!
Provide strategic and creative sales and/or marketing services focused on user experience, mobile, social, data gathering and analytics. They employ a wide variety of different tactics, strategies, and online tools to help their customers attain their marketing and sales goals. These agencies rely on our data to achieve this for their clients.
AI/Machine Learning & Analytics
In the constant quest to identify the very best prospects, many companies have adopted the science of predictive analytics to help hone in on that very universe. The result, finding the right customers faster and more efficiently.
Data is the lifeblood of an organization and serves as the foundation for any good sales & marketing strategy. Consultancies and Agencies need to have confidence in the data they will use to carry out their plans for their clients campaigns.
Web Directories for B2B Contacts
We partner with many companies that offer web platforms that give end users access to B2B contacts for a variety of reasons. They trust our highly curated data to be that source of information for their customers.
Our customers are third parties whose products and services generally serve the efforts of end-users, such as inside sales teams, marketing departments, operations and recruiting agencies. Customer use cases include sales and marketing campaigns, recruiting, data enrichment, and analytics. Our highly customized feed of curated B-to-B contacts is the lifeblood of our customers’ product/service solutions and they are comfortable vertically integrating us into their processes and products/services.
Our ideal customer profile is a partner who likes to formulate the right, best custom data feed that delivers the contact targets most sought by their end-users. Our customers appreciate the customization, transparency, and close interactive relationship. What separates us from our competitors is that our customers love the white glove service we bring to the table. They are not alone in carrying the burden of success solely on their shoulders; no, they have a partner in Salutary Data. The spirit is cooperative and win/win oriented and a “We will get there together”. We delight in our customers’ success as it reflects well on us too.