Our Data Sourcing, Cleansing, and Data Enrichment Process for Enhanced Data Accuracy

Salutary Data|How We Do It

1 Sourcing & Aggregation

Salutary Data offers clients a truly unique, one-stop aggregation of the best-of-breed quality data sources.
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Salutary Data|How We Do It

2 Data Cleansing

This makes it easier for our customers to work with our data, whether that be searching on our data in our API or Web UI, importing data into a CRM system or selecting the right data for lead generation purposes.
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Salutary Data|How We Do It

3 Quality Verification

Quality Verification is the most important step in the process and is our biggest differentiator. A combination of manual, automated and AI processes ensures that in an ever-changing landscape, we are providing the most up-to-date data for our customers.
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Salutary Data|How We Do It

4 Production Data File

After all 3 steps we only publish 17% or ~60 Million highly curated business contacts records.
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DATA ARTICLES AND GUIDES

What is Data Enrichment?

What is Data Enrichment and Hygiene?

Data enrichment is the process of enhancing existing data by supplementing it with additional fields of information. This can include a variety of data points, such as fields that enable you to get in touch with a person such as email or phones, demographic information, social media profiles, job roles, and more. The goal is to create a more complete picture of your contacts, enabling better-targeted marketing, improved customer relationship management, and enhanced business intelligence. Hygiene addresses the accuracy of your underlying information as contact information is so dependent on maintenance and it’s typical these days for contacts to turnover every 3 years on average.