Quality Verification
The Process
- Over 45 Million records are sent to our third party verification vendors for Phone, Email & Name/Title/Company Verification.
- 48 Million emails are put through email deliverability
- 3.3 Million records are rid from the prior quarter’s build as their email and phone performance were no longer satisfactory
- 9.9 Million records are updated based on contacts changing jobs and companies
- Over 8 Million records enriched on key fields such as LinkedIn URL, Mobile Phone, Emails
The Result
Quality Verification is the most important step in the process and is our biggest differentiator. A combination of manual, automated and AI processes ensures that in an ever-changing landscape, we are providing the most up-to-date data for our customers.