Ensuring Accuracy through Comprehensive Data Quality Verification
The Process
At Salutary Data, data verification is vital to our management process. We send over 45 million records to trusted third-party vendors for thorough validation, including checks on phone numbers, email addresses, and associated name/title/company information.
We conduct stringent deliverability tests on 48 million emails to ensure they reach inboxes without being marked as spam, enabling effective client engagement.
We routinely audit our database, removing 3.3 million records from the previous quarter due to poor email and phone performance. This ensures a clean and relevant dataset.
To adapt to the changing business landscape, we update 9.9 million records for job role and company changes, providing clients with the most current information.
Additionally, we enrich over 8 million records by adding key fields like LinkedIn URLs, mobile numbers, and extra emails to enhance value and connectivity for our clients.
The Result
The data verification process is the cornerstone of our operations and our biggest market differentiator. Our combination of manual, automated, and AI-driven verification methods ensures that we deliver the most up-to-date data in an ever-changing landscape. By prioritizing data accuracy and relevance, we empower our customers to make informed decisions and engage effectively with their target audiences, ultimately leading to improved business results.
Brandy Ramos leads Sales Development at Salutary Data, where she drives outreach strategy and builds partnerships that help clients access the clean, high-accuracy data they need to fuel smarter growth.
I oversee the data engineering operational needs of the company. That is, I am the principle chef in the kitchen working with our suppliers and onboarding their data and building the myriad feeds for our customers.
As the Vice President of Business Operations, I am a Swiss army knife at Salutary Data. My day-to-day responsibilities range from analyzing and interrogating our data, assisting our clients to meet their strategic goals, improving our processes and working with our vendors and suppliers.
As the EVP of Sales & Business Development at Salutary Data, I am responsible for our network of partners and clients and planning and executing our GTM strategy for long term growth. For the past 14 years I’ve been in B2B Data, Lead-Gen, and Sales Intel, and built relationships and deep knowledge of use cases and profit driven strategies of customers.
My work centers around the intersection of data and entrepreneurship, where I get energy from the data workflow and connection to the people and systems that make it work.
My mission at “Salutary” is to build a world class technology infrastructure featuring automation, scalability, security, and data as a service. I look to the company’s value of trust delivering optimal accuracy, accessibility, and availability in service of internal and external constituents.
Thomas Judd joined Salutary Data in 2023 as SVP of Business Development & Digital and is responsible for generating revenue, securing data partnerships and developing new lines of business for the company. He brings over 25 years of data/digital sales, marketing and business development experience to Salutary Data. Most recently he operated his own B2B marketing consultancy and previously held Senior Executive Management roles at companies including True Influence, NetWise, Tiburon Media Group and MyLife.
I began advising Salutary Data in late 2018. I’ve been a successful CEO of three information and software companies, most notably at OneSource Information Services (now part of D&B Hoovers) where I led an IPO and was an E&Y Entrepreneur of the Year. I’ve also been an active advisor, board member, and investor in early to growth stage technology companies. I’m married with three kids, am a ridiculously spoiled fan of Boston sports teams, and love to spend time on Lake Winnipesaukee in NH playing golf and fishing, albeit not very well.
I am Melissa, the Operations Manager at Salutary Data. My role spans across vendor management and customer success, ensuring seamless operations and client satisfaction. With a keen eye for detail and a passion for empowering teams, I’m dedicated to driving operational excellence and client success at Salutary Data.
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