Ensuring Accuracy through Comprehensive Data Quality Verification

The Process
At Salutary Data, data verification is vital to our management process. We send over 45 million records to trusted third-party vendors for thorough validation, including checks on phone numbers, email addresses, and associated name/title/company information.
We conduct stringent deliverability tests on 48 million emails to ensure they reach inboxes without being marked as spam, enabling effective client engagement.
We routinely audit our database, removing 3.3 million records from the previous quarter due to poor email and phone performance. This ensures a clean and relevant dataset.
To adapt to the changing business landscape, we update 9.9 million records for job role and company changes, providing clients with the most current information.
Additionally, we enrich over 8 million records by adding key fields like LinkedIn URLs, mobile numbers, and extra emails to enhance value and connectivity for our clients.
The Result
The data verification process is the cornerstone of our operations and our biggest market differentiator. Our combination of manual, automated, and AI-driven verification methods ensures that we deliver the most up-to-date data in an ever-changing landscape. By prioritizing data accuracy and relevance, we empower our customers to make informed decisions and engage effectively with their target audiences, ultimately leading to improved business results.